OmniBTC is revolutionizing the DeFi space with its secure and efficient platform for cryptocurrency transactions, including swaps, lending, and other financial services. At the heart of OmniBTC’s mission is the drive to make web3 technologies accessible and user-friendly for a global audience.

The Challenge: How to Keep Users Engagement in Web3

In the web3 realm, attracting and retaining users is a significant challenge. Marketing teams often resort to incentivized campaigns and airdrops to generate traction. While these tactics can draw large crowds, they frequently fail to achieve high-quality engagement and long-term retention. These strategies typically focus on quantity over quality, enticing users with free tokens or rewards without fostering genuine interest in the project’s core value.

The Nomis Approach: Personalized Offers

To address this issue, Nomis partnered with OmniBTC to test personalized offers that reward onchain power users. The goal was to incentivize these critical users to engage with OmniBTC’s platform in a sustainable and cost-effective manner. Nomis and OmniBTC crafted an offer on ScoreFront for LayerZero Score holders, allowing users to leverage their Scores and boost engagement through swaps. Users received 0.0002 ETH per swap and additional points, motivating continuous interaction.

Incentives and Loyalty Programs

OmniBTC provided a 0 service fee for users bridging via LayerZero and a 5% boost in loyalty points. This approach effectively doubled the value for swaps, recognizing the pivotal role of loyalty points in the DeFi space, particularly for token airdrop allocations. By enhancing daily swap values, OmniBTC appealed directly to active Nomis users, encouraging them to use the platform more frequently.

Results

The significance of the Points System in this context is substantial. In the DeFi ecosystem, loyalty programs are essential for user engagement and retention. By periodically boosting the Points System, OmniBTC and Nomis sustained user interest and participation, fostering a loyal and active community. Without any marketing costs, OmniBTC saw up to $0.5M in extra trading volume, with users claiming 20,000 additional Loyalty Points, demonstrating the campaign’s effectiveness.

ScoreFront’s benefits

The partnership’s success was amplified by integrating Nomis’ ScoreFront platform, which uses onchain data to assess user reputations and unlock exclusive offers. This allowed OmniBTC to target and reward active, reputable users more effectively. ScoreFront’s ability to identify and reward highly active and reputable users ensured that promotions and loyalty boosts were directed towards users with a proven track record of positive engagement within the web3 ecosystem. This strategic focus maximized the impact of promotional efforts and ensured a higher return on investment.